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伊万尼克

网络Joel Ewanick; Basil Iwanyk

伊万尼克

伊万尼克

伊万尼克

Joel Ewanick

通用前首席营销官伊万尼克（Joel Ewanick）去年由于在与英国曼联俱乐部的一次涉及5,59亿元赞助支出的业务中处事不当而突 …

Basil Iwanyk

城中大盗/狂盗之城加长版电影... ... 巴兹尔•伊万尼克 Basil Iwanyk ....producer 乔•贾希尼 Jon Jashni ....executive producer ...

1

Mr. Ewanick said the two men "share the same mindset " when it comes to marketing , so they don't need to be at all the same meetings.

伊万尼克先生说两人 “志趣相投 ”，在谈到市场营销时，他们根本不需要统一意见。

3

In a recent interview , Mr. Ewanick said the Assurance program came together in 37 days from concept to ads on the air .

在最近的访谈中，伊万尼克先生说到担保计划从概念到播放广告一共用了 37 天时间。

4

Ewanick must take care to avoid the classic mistake of many military strategists , fighting the last war instead of the current one.

伊万尼克必须小心谨慎，避免连军事战略家也常犯的经典错误：好高骛远，马失前蹄。

5

Mr. Ewanick admitted his budgets have been flat and will stay that way in 2010 , give or take a few percentage points .

伊万尼克先生坦诚他的预算已经持平，并且会停留在相同水平，几个百分点上下的调整，直到 2010年。

6

A few months later , GM expanded his portfolio, making him its global chief marketing officer .

几个月以后，通用汽车进一步授权，任命伊万尼克为全球首席营销官。

7

"We love the brand voice that Joel [Ewanick] has achieved , and that's rare in automotive these days , " said Mr. Sanfilippo.

“我们喜欢乔尔 [伊万尼克 ]打造的品牌形象，这在最近的汽车行业是弥足珍贵的，”圣菲利普先生说。

8

Ewanick built his reputation on meticulous execution and unconventional thinking .

伊万尼克因其一丝不苟的执行力和跳跃性思维而名声卓著。

9

"This is a recession of fear , " Mr. Ewanick told Advertising Age back in February .

“这是恐惧的衰退，”二月过后，伊万尼克先生告诉 AdvertisingAge 杂志。

10

So far , he hasn't eschewed bold moves .

迄今为止，伊万尼克的举措可谓相当大胆。

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