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坎普弗尔

坎普弗尔

坎普弗尔

坎普弗尔

2

After the class , Heinbockel and Kaempfer chatted with an M. B. A. student who had worked as a candy buyer at Walmart.

下课后，海因伯克尔和坎普弗尔同曾在沃尔玛当糖果采购员的一名 MBA 学生交谈。

3

"A couple of them only did solid chocolate bars , and another company only did bars with fillings , " Kaempfer says .

“有几家只生产纯巧克力条，而另外一家只生产有馅料的。”坎普弗尔说。

4

But the big prize , Heinbockel and Kaempfer soon realized , would come at a price .

但海因伯克尔和坎普弗尔很快意识到，要拿到大奖，就得付出代价。

5

Heinbockel and Kaempfer need to build a brand and get their product into the hands of consumers .

海因伯克尔和坎普弗尔需要建立一个品牌，把他们的产品递到消费者手中。

6

Kaempfer called the subcontractors the day after he got back to New Jersey .

回到新泽西后的第二天，坎普弗尔给这两个分包商打电话。

7

"You don't get an opportunity like this every day , " Kaempfer says . "But we finally realized we couldn't do it. "

“你不会每一天都得到这样的机会，”坎普弗尔说，“但我们终于认识到，我们做不到。”

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