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rebrand

美 [ˌri:'brænd]英 [ˌri:'brænd]

v.重塑…的形象（如通过改变名称或广告）；将…重塑
网络重塑形象；更名；重新包装

rebrand

1.~ sth/yourself重塑…的形象（如通过改变名称或广告）；将…重塑to change the image of a company or an organization or one of its products or services, for example by changing its name or by advertising it in a different way

重塑形象

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更名

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重新包装

　　运动开始改变策略，用本地年轻艺人明星，酷娱乐消闲文化，运动文化等，来"重新包装"（rebrand）华语，试图让华语摆脱" …

重新包装形象

为咗同对手有更大差异性，所以佢哋决定明年开始会重新包装形象（rebrand），唔单止产品设计，就连店舖装修都将会有改变…

重塑形像

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品牌

...富翁课程，教导下一代理财知识与态度，或第七招「重塑品牌（Rebrand）」，一个原先经营高级精品店的女老板，察觉面临 …

重塑品牌

C&T西泊品牌形象设计 | 首页 ... Model 方式 Rebrand 重塑品牌 Newbrand 新生品牌 ...

例句：

CSL says the design of its Central store is a one-off but it does plan to rebrand the rest of its retail locations over the next two years .

CSL 说，中环店的设计是独一无二的，但公司确实计划在未来两年重新包装其他零售店。

This can also be seen in their perseverance in trying to rebrand their country after their first failed attempt .

这在他们第一次尝试重建国家品牌失败后仍坚持不懈中不难发现。

An effort to rebrand him as a man of the people is now under way.

如今，他正为重塑人民领袖的形象而努力。

Localising luxury is part of Beijing's plan to rebrand China as more than just a cheap goods factory .

发展本土奢侈品，是中国改写 “廉价产品工厂 ”名号计划的一部分。

China's trying to rebrand itself as a champion of free trade .

国试图将自己重新包装为自由贸易的捍卫者。

Moreover , IndyMac may be merely a means to a greater end. The plan is to rebrand it.

此外，因地美可能仅仅是更大计划的跳板。计划重塑其形象。

The best way for Mr Putin to rebrand himself would be through genuine reforms .

普京重塑自身形象的最佳办法是实施真正的改革。

Bernard Arnault, chairman and chief executive of LVMH, believes that the whole industry needs to rebrand itself .

LVMH 集团的主席和首席执行官阿诺特认为，整个行业需要自行重塑其品牌。

Mr Cameron set out to rebrand the Tories as kinder and greener . It worked.

卡麦隆着手重塑保守党的形象，使其更加友善和环保。

ReBrand has been featured in The Wall Street Journal , CNN Money , Fast Company , Yahoo !

精选品牌已在华尔街日报，美国有线新闻网钱，快速公司，雅虎！

But going public may be hard unless GLG can rebrand itself .

但是，除非格里能够重组，否则上市会很艰难。

They are offering a torrent of exhibitions, concerts and other events to rebrand themselves as centres of creativity .

这里举办无数场展览、音乐会以及其他能重塑其创造力中心地带形象的活动。

They hope to rebrand the area as a place of peace , not war .

他们希望这一地区将能代表和平，而不是战争。

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